The salesperson's role in CRM success: exploring the value of salespersons' mapping of buying centre stucture

Journal article

Peer reviewed

The salesperson's role in CRM success: exploring the value of salespersons' mapping of buying centre stucture

Prabakar Kothandaraman, Raj Agnihotri and Rolph E Anderson

The marketing review, Vol.11(3), pp.249-261

2011

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Title: The salesperson's role in CRM success
Creators: Prabakar Kothandaraman
Raj Agnihotri
Rolph E Anderson
Publication Details: The marketing review, Vol.11(3), pp.249-261
Publisher: Westburn Publ
Resource Type: Journal article
Language: English
Academic Unit: [Retired Faculty]
Identifiers: 991019295192104721