Journal article
The wholesaler's role in the marketing channel: Disintermediation vs. reintermediation
The International review of retail, distribution and consumer research, v 17(4), pp 327-339
01 Sep 2007
Featured in Collection : UN Sustainable Development Goals @ Drexel
Abstract
The demise of wholesalers as a major distributive institution in marketing channels has been predicted for many decades. The advent of internet-based electronic commerce has been predicted to accelerate the demise of wholesalers through a process of disintermediation. But reality has not conformed to these prognostications. What appears to be occurring is a reconfiguring or realignment of wholesalers in distribution channels, sometimes referred to as reintermediation. This article examines several underlying paradigms that may explain why wholesalers as a major distributive institution (will) continue to play an important role in marketing channels.
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Details
- Title
- The wholesaler's role in the marketing channel: Disintermediation vs. reintermediation
- Creators
- Bert Rosenbloom - Drexel University
- Publication Details
- The International review of retail, distribution and consumer research, v 17(4), pp 327-339
- Publisher
- Routledge
- Resource Type
- Journal article
- Language
- English
- Academic Unit
- [Retired Faculty]
- Web of Science ID
- WOS:000438682600003
- Scopus ID
- 2-s2.0-79955413807
- Other Identifier
- 991019169573404721
UN Sustainable Development Goals (SDGs)
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- Web of Science research areas
- Business