Journal article
Third World No More: Rebranding Indonesian Streetwear
Fashion practice, v 5(2)
01 Nov 2013
Abstract
Indonesia is home to dozens of high-end couture designers and thousands of local, independent clothing labels. But despite a rapidly growing garment industry, it remains firmly outside the fashion world map. This article chronicles the efforts of Indonesian fashion designers and apparel companies to establish a name for themselves internationally by carefully cultivating distinctive brand identities. It documents and critiques two primary branding strategies within Indonesian fashion, identified as "self-orientalizing" and "strategic anti-essentialism." It then provides an in-depth discussion of the latter strategy, its relative limitations, and its recent innovations through the example of Indonesian independent streetwear companies like Airplane Systm and Unkl347.
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Details
- Title
- Third World No More: Rebranding Indonesian Streetwear
- Creators
- Brent Luvaas - Drexel University
- Publication Details
- Fashion practice, v 5(2)
- Publisher
- Routledge
- Resource Type
- Journal article
- Language
- English
- Academic Unit
- Global Studies and Modern Languages
- Web of Science ID
- WOS:000344712100003
- Other Identifier
- 991019168293304721
InCites Highlights
Data related to this publication, from InCites Benchmarking & Analytics tool:
- Web of Science research areas
- Humanities, Multidisciplinary