Journal article
Trust and TAM in online shopping: An integrated model
MIS quarterly, v 27(1)
01 Mar 2003
Abstract
A separate and distinct interaction with both the actual e-vendor and with its IT Web site interface is at the heart of online shopping. Research on experienced repeat online shoppers shows that consumer trust is as important to online commerce as the widely accepted TAM use-antecedents, perceived usefulness, and perceived ease of use. Together these variable sets explain a considerable proportion of variance in intended behavior. The study also provides evidence that online trust is built through: 1. a belief that the vendor has nothing to gain by cheating, 2. a belief that there are safety mechanisms built into the Web site, and 3. by having a typical interface.
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Details
- Title
- Trust and TAM in online shopping: An integrated model
- Creators
- David Gefen - Drexel UniversityElena Karahanna - University of GeorgiaDetmar Straub - Georgia State University
- Publication Details
- MIS quarterly, v 27(1)
- Publisher
- University of Minnesota, MIS Research Center
- Resource Type
- Journal article
- Language
- English
- Academic Unit
- Decision Sciences (and Management Information Systems)
- Web of Science ID
- WOS:000181423100004
- Scopus ID
- 2-s2.0-0344096683
- Other Identifier
- 991019168361704721
InCites Highlights
Data related to this publication, from InCites Benchmarking & Analytics tool:
- Collaboration types
- Domestic collaboration
- Web of Science research areas
- Computer Science, Information Systems
- Information Science & Library Science
- Management