Journal article
Utilizing Audiovisual and Gain-Framed Messages to Attenuate Psychological Reactance Toward Weight Management Health Messages
Health communication, v 32(1), pp 72-81
02 Jan 2017
PMID: 27159448
Featured in Collection : UN Sustainable Development Goals @ Drexel
Abstract
Guided by the psychological reactance theory, this study predicted that gain-framed messages and audiovisual content could counteract state reactance and increase the persuasiveness of weight management health messages. Data from a 2 (message frame: gain/loss) × 2 (modality: audiovisual/text) × 2 (message repetition) within-subjects experiment (N = 82) indicated that in the context of weight management messages for college students, gain-framed messages indeed mitigate psychological reactance. Furthermore, the modality and the frame of the health message interacted in such a way that gain-framed messages in an audiovisual modality generated the highest motivations to comply with the recommendations in the persuasive health messages.
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Details
- Title
- Utilizing Audiovisual and Gain-Framed Messages to Attenuate Psychological Reactance Toward Weight Management Health Messages
- Creators
- Hyunmin Lee - Saint Louis UniversityGlen T. Cameron - University of Missouri
- Publication Details
- Health communication, v 32(1), pp 72-81
- Publisher
- Routledge
- Resource Type
- Journal article
- Language
- English
- Academic Unit
- Communication
- Web of Science ID
- WOS:000387058700008
- Scopus ID
- 2-s2.0-84966694989
- Other Identifier
- 991019168243304721
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- Collaboration types
- Domestic collaboration
- Web of Science research areas
- Communication
- Health Policy & Services