- Title
- Valuing the Visceral: The Increasing Importance of the Rapid-affective Response in Assessing Consumer Behaviour
- Creators
- Susan Bell - Collective Intelligence ConsultancySuzanne Burdon - Collective Intelligence ConsultancyJane Gregory - Collective Intelligence ConsultancyJosephine Watts - Collective Intelligence Consultancy
- Publication Details
- International journal of market research, v 49(3)
- Publisher
- Sage
- Resource Type
- Journal article
- Language
- English
- Academic Unit
- Sociology
- Web of Science ID
- WOS:000246638900004
- Scopus ID
- 2-s2.0-34249897230
- Other Identifier
- 991020638513904721
Journal article
Valuing the Visceral: The Increasing Importance of the Rapid-affective Response in Assessing Consumer Behaviour
International journal of market research, v 49(3)
01 Jan 2007
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