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Visible home style
Journal article   Peer reviewed

Visible home style

L. Jason Anastasopoulos, Dhruvil Badani, Shiry Ginosar and Jake Ryland Williams
Electoral studies, v 90, 102794
Aug 2024

Abstract

American politics Campaigns Congress Deep learning Image analysis
Members of Congress routinely post memes, photos, and other images on social media to communicate with constituents and the public. Yet, we know little about how they express home style through visual imagery. In this paper, we seek to understand how members of Congress communicate with their constituents through visual imagery on social media, a mode of communication that has become increasingly relevant in the digital age. Through a deep learning classification of over 250,000 images, we study how US House and Senate members express home style through images to gain trust among their constituents.

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Collaboration types
Domestic collaboration
Web of Science research areas
Political Science
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