Journal article
Web-Based Chatting: Consumer Communication in Cyberspace
Journal of consumer psychology, v 13(1), pp 17-27
2003
Abstract
The World Wide Web has the potential to change much about consumer behavior and consumer communication. Web-based chatting, the focus of this study, is one example. In this article, we provide an illustrative description of various consumer chatting situations, examine the motivations underlying Web-based chatting, and discuss the ways in which chatters act as “naive marketers” in their attempt to attract chatting partners. Using information gathered through the combined use of an Internet survey and a content analysis, we explore five research questions: who chats, why individuals chat, how chatters communicate, what links exist between Web chatting and other consumer behaviors, and which factors lead to a successful chatting experience? The findings provide some insight into how consumers market themselves in cyberspace and the effectiveness of their “personal advertisements” in attracting other chatters.
Metrics
6 Record Views
Details
- Title
- Web-Based Chatting: Consumer Communication in Cyberspace
- Creators
- George M. Zinkhan - Department of Marketing, University of GeorgiaHyokjin Kwak - Drexel UniversityMichelle Morrison - Department of Psychology, University of GeorgiaCara Okleshen Peters - Department of Psychology, University of Georgia
- Publication Details
- Journal of consumer psychology, v 13(1), pp 17-27
- Publisher
- Elsevier
- Resource Type
- Journal article
- Language
- English
- Academic Unit
- Marketing
- Web of Science ID
- WOS:000183066500003
- Scopus ID
- 2-s2.0-0037832561
- Other Identifier
- 991019168610504721
InCites Highlights
Data related to this publication, from InCites Benchmarking & Analytics tool:
- Collaboration types
- Domestic collaboration
- Web of Science research areas
- Business
- Psychology, Applied