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Journal article
What "Price" Means When Buying Food: Insights From a Multisite Qualitative Study With Black Americans
American journal of public health (1971), v 103(3), pp 516-522
01 Mar 2013
PMID: 23327261
Featured in Collection : UN Sustainable Development Goals @ Drexel
Abstract
Objectives. We explored the role of price in the food purchasing patterns of Black adults and youths.
Methods. We analyzed qualitative data from interviews and focus groups with socioeconomically diverse, primarily female, Black adults or parents (n = 75) and youths (n = 42) in 4 US cities. Interview protocols were locality specific, but all were designed to elicit broad discussion of food marketing variables. We performed a conventional qualitative content analysis by coding and analyzing data from each site to identify common salient themes.
Results. Price emerged as a primary influence on food purchases across all sites. Other value considerations (e. g., convenience, food quality, healthfulness of product, and family preferences) were discussed, providing a more complex picture of how participants considered the price of a product.
Conclusions. Food pricing strategies that encourage consumption of healthful foods may have high relevance for Black persons across income or education levels. Accounting for how price intersects with other value considerations may improve the effectiveness of these strategies.
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Details
- Title
- What "Price" Means When Buying Food: Insights From a Multisite Qualitative Study With Black Americans
- Creators
- Katherine Isselmann DiSantis - University of PennsylvaniaSonya A. Grier - American UniversityAngela Odoms-Young - University of Illinois at ChicagoMonica L. Baskin - University of Alabama at BirminghamLori Carter-Edwards - American Academy of Health BehaviorDeborah Rohm Young - Univ Maryland, Sch Publ Hlth, College Pk, MD 20742 USAVikki Lassiter - University of PennsylvaniaShiriki K. Kumanyika - University of Pennsylvania
- Publication Details
- American journal of public health (1971), v 103(3), pp 516-522
- Publisher
- Amer Public Health Assoc Inc
- Number of pages
- 7
- Grant note
- P30DK092949 / NATIONAL INSTITUTE OF DIABETES AND DIGESTIVE AND KIDNEY DISEASES; United States Department of Health & Human Services; National Institutes of Health (NIH) - USA; NIH National Institute of Diabetes & Digestive & Kidney Diseases (NIDDK) Robert Wood Johnson Foundation; Robert Wood Johnson Foundation (RWJF)
- Resource Type
- Journal article
- Language
- English
- Academic Unit
- Urban Health Collaborative; Dana and David Dornsife School of Public Health
- Web of Science ID
- WOS:000330762600038
- Scopus ID
- 2-s2.0-84874080452
- Other Identifier
- 991019312318104721
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- Collaboration types
- Domestic collaboration
- Web of Science research areas
- Public, Environmental & Occupational Health