- Title
- What Products Can Be Successfully Promoted and Sold Via the Internet?
- Creators
- Hyokjin Kwak - Drexel UniversityRichard J. FoxGeorge M. Zinkhan
- Publication Details
- Journal of advertising research, v 42(1), pp 23-38
- Resource Type
- Journal article
- Language
- English
- Academic Unit
- Marketing
- Web of Science ID
- WOS:000175359000004
- Scopus ID
- 2-s2.0-0042067277
- Other Identifier
- 991019168402104721
Journal article
What Products Can Be Successfully Promoted and Sold Via the Internet?
Journal of advertising research, v 42(1), pp 23-38
Jan 2002
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- Collaboration types
- Domestic collaboration
- Web of Science research areas
- Business
- Communication