Journal article
When Employers Speak Out: Examining Effects of Corporate Social Advocacy Through Belief Match, Organizational Identification, and Authenticity
Management communication quarterly, v 39(4)
24 Feb 2025
Featured in Collection : UN Sustainable Development Goals @ Drexel
Abstract
Stakeholders expect companies to speak out on contentious issues, but such advocacy risks backlash. While much prior research on corporate social advocacy (CSA) has focused on external stakeholders, companies must also consider how advocacy affects employees. Drawing on organizational identification theory, this study uses an experiment ( N = 256) to examine effects of an organization’s decision to engage in advocacy on employees’ attitudes and behavior intentions. We found that when employees agree with an employer decision to tackle a controversial social issue in the form of belief match and view it as authentic, this strengthens their relationship, ultimately resulting in positive outcomes for employers (e.g., loyalty) as well as for social movements (e.g., activism intentions).
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Details
- Title
- When Employers Speak Out: Examining Effects of Corporate Social Advocacy Through Belief Match, Organizational Identification, and Authenticity
- Creators
- Cassandra L. C. Troy (Corresponding Author) - University of Illinois Urbana-ChampaignChristen Buckley - University of FloridaAhmed Al Rawi - Pennsylvania State UniversityNahyun Kim - Drexel UniversityMichail Vafeiadis - Auburn UniversityHolly Overton - Pennsylvania State University
- Publication Details
- Management communication quarterly, v 39(4)
- Publisher
- SAGE Publications; THOUSAND OAKS
- Number of pages
- 31
- Grant note
- Bellisario College of Communications at Penn State
The author(s) disclosed receipt of the following financial support for the research, authorship, and/or publication of this article: The authors would like to thank the Arthur W. Page Center in the Bellisario College of Communications at Penn State for funding this research.
- Resource Type
- Journal article
- Language
- English
- Academic Unit
- Communication
- Web of Science ID
- WOS:001431617200001
- Scopus ID
- 2-s2.0-86000799855
- Other Identifier
- 991022032172904721
UN Sustainable Development Goals (SDGs)
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Source: SDGs in the Output
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- Collaboration types
- Domestic collaboration
- Web of Science research areas
- Communication
- Management