Journal article
Who are online shoppers?
Global business & economics review, v 5(2), pp 350-368
01 Jan 2003
Abstract
Data from 180 respondents indicated that there was a consistent attitude–action pattern which distinguished online shoppers from non–shoppers. Internet users showed a consistent pattern in seeking information from the Internet and making online purchases. While the predictors of purchasing 15 different items online were not altogether consistent, psychological factors played a significant role in predicting positive and negative attitudes toward online purchasing and in predicting actual online purchases respectively.
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Details
- Title
- Who are online shoppers?
- Creators
- Bijou Yang - Drexel UniversityDavid Lester - Stockton University
- Publication Details
- Global business & economics review, v 5(2), pp 350-368
- Publisher
- Inderscience Publishers
- Resource Type
- Journal article
- Language
- English
- Academic Unit
- Economics (School of Economics)
- Other Identifier
- 991019340429604721