- Title
- Who pays high price for loyalty?
- Creators
- Sylvia J Long-TolbertChiranjeev S KohliRajneesh Suri
- Publication Details
- The journal of product & brand management, Vol.21(5), pp.369-378
- Publisher
- Emerald
- Resource Type
- Journal article
- Language
- English
- Academic Unit
- Bennett S. LeBow College of Business
- Identifiers
- 991021848614704721
Journal article
Who pays high price for loyalty?: the role of self-consciousness
The journal of product & brand management, Vol.21(5), pp.369-378
2012
Metrics
2 Record Views