Journal article
Why are traditional newspaper publishers still surviving in the digital era? The impact of long-term trends on the Flemish newspaper industry's financing, 1990-2014
Journal of media business studies, v 14(2)
03 Apr 2017
Abstract
The foundations of traditional newspaper publishers have been undermined, which raises the question why they are still surviving amidst an unfolding digital era. This is explored in a longitudinal (1990-2014) analysis of the Flemish market. Competitive pressure and changes in the newspaper market are related to publisher's strategic responses (cost leadership, differentiation, and focus) and their financing. The findings reveal a market that shifted from the mature stage of its product life cycle to the decline stage since 2008 and structural shifts in publishers' business operations. Realisation of cost-efficiencies, for example, through expansion, is the key mechanism behind keeping up net operating profits and indicates resilience in a changing environment. The findings aid discussions about traditional publishers' future strategies.
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Details
- Title
- Why are traditional newspaper publishers still surviving in the digital era? The impact of long-term trends on the Flemish newspaper industry's financing, 1990-2014
- Creators
- Miriam van der Burg - University of AntwerpHilde Van den Bulck - University of Antwerp
- Publication Details
- Journal of media business studies, v 14(2)
- Publisher
- Routledge
- Grant note
- 28311 / Universiteit Antwerpen (10.13039/501100007660)
- Resource Type
- Journal article
- Language
- English
- Academic Unit
- Communication
- Web of Science ID
- WOS:000409029700002
- Scopus ID
- 2-s2.0-85017107879
- Other Identifier
- 991021865923204721
InCites Highlights
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- Web of Science research areas
- Business