Journal article
Will subsidies drive electric vehicle adoption? Measuring consumer preferences in the US and China
Transportation research. Part A, Policy and practice, v 73, pp 96-112
01 Mar 2015
Featured in Collection : UN Sustainable Development Goals @ Drexel
Abstract
We model consumer preferences for conventional, hybrid electric, plug-in hybrid electric (PHEV), and battery electric (BEV) vehicle technologies in China and the U.S. using data from choice-based conjoint surveys fielded in 2012-2013 in both countries. We find that with the combined bundle of attributes offered by vehicles available today, gasoline vehicles continue in both countries to be most attractive to consumers, and American respondents have significantly lower relative willingness-to-pay for BEV technology than Chinese respondents. While U.S. and Chinese subsidies are similar, favoring vehicles with larger battery packs, differences in consumer preferences lead to different outcomes. Our results suggest that with or without each country's 2012-2013 subsidies, Chinese consumers are willing to adopt today's BEVs and mid-range PHEVs at similar rates relative to their respective gasoline counterparts, whereas American consumers prefer low-range PHEVs despite subsidies. This implies potential for earlier BEV adoption in China, given adequate supply. While there are clear national security benefits for adoption of BEVs in China, the local and global social impact is unclear: With higher electricity generation emissions in China, a transition to BEVs may reduce oil consumption at the expense of increased air pollution and/or greenhouse gas emissions. On the other hand, demand from China could increase global incentives for electric vehicle technology development with the potential to reduce emissions in countries where electricity generation is associated with lower emissions. (C) 2015 Elsevier Ltd. All rights reserved.
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Details
- Title
- Will subsidies drive electric vehicle adoption? Measuring consumer preferences in the US and China
- Creators
- John Paul Helveston - Carnegie Mellon UniversityYimin Liu - Ford Motor CompanyElea McDonnell Feit - Drexel UniversityErica Fuchs - Carnegie Mellon Univ, Dept Engn & Publ Policy, Pittsburgh, PA 15213 USAErica Klampfl - Ford Motor CompanyJeremy J. Michalek - Carnegie Mellon Univ, Dept Engn & Publ Policy, Pittsburgh, PA 15213 USA
- Publication Details
- Transportation research. Part A, Policy and practice, v 73, pp 96-112
- Publisher
- Elsevier
- Number of pages
- 17
- Grant note
- Ford Motor Company 1064241 / National Science Foundation; National Science Foundation (NSF)
- Resource Type
- Journal article
- Language
- English
- Academic Unit
- Marketing
- Web of Science ID
- WOS:000351976500008
- Scopus ID
- 2-s2.0-84922739662
- Other Identifier
- 991019173913604721
UN Sustainable Development Goals (SDGs)
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- Collaboration types
- Industry collaboration
- Domestic collaboration
- Web of Science research areas
- Economics
- Transportation
- Transportation Science & Technology