Will the real channel manager please stand up?

Journal article

Peer reviewed

Rolph E. Anderson, Rajiv Mehta and Alan J. Dubinsky

Business horizons, v 46(1), pp 61-68

2003

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2 citations in Scopus

Title: Will the real channel manager please stand up?
Creators: Rolph E. Anderson - Drexel University
Rajiv Mehta - New Jersey Institute of Technology
Alan J. Dubinsky - Purdue University West Lafayette
Publication Details: Business horizons, v 46(1), pp 61-68
Publisher: Elsevier
Resource Type: Journal article
Language: English
Academic Unit: [Retired Faculty]
Scopus ID: 2-s2.0-0037213305
Other Identifier: 991019174742704721