Journal article
Write or Type? How a Paper versus a Digital Shopping List Influences the Way Consumers Plan and Shop
Journal of the Association for Consumer Research, v 3(3), pp 396-409
01 Jul 2018
Abstract
This research examines how a traditional handwritten paper shopping list differs from a digital shopping list created on smart devices in influencing consumers’ planning and shopping behavior. We propose that a paper shopping list includes more items than a digital shopping list, and products on a paper shopping list are less hedonic than those on a digital shopping list. Furthermore, the use of a digital shopping list leads to more unplanned and hedonic purchases in the store, while the use of a paper shopping list results in more planned purchases. We also discuss psychological processes underlying these effects. We conduct three studies in which we manipulate shopping list type and track consumers’ actual purchases to provide support for our hypotheses.
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12 citations in Scopus
Details
- Title
- Write or Type? How a Paper versus a Digital Shopping List Influences the Way Consumers Plan and Shop
- Creators
- Yanliu HuangZhen Yang
- Publication Details
- Journal of the Association for Consumer Research, v 3(3), pp 396-409
- Publisher
- University of Chicago Press
- Resource Type
- Journal article
- Language
- English
- Academic Unit
- Marketing
- Scopus ID
- 2-s2.0-85068462270
- Other Identifier
- 991019173709804721
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