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Accepted (AM)Open Access (License Unspecified), Open
Journal article
Young Adult Correlates of IQOS Curiosity, Interest, and Likelihood of Use
Tobacco regulatory science, v 6(2), pp 81-90
01 Mar 2020
PMID: 34504901
Featured in Collection : UN Sustainable Development Goals @ Drexel
Abstract
Objectives: Philip Morris International's heated tobacco product, Marlboro IQOS, is available internationally and soon will be marketed in the United States (US). We examined correlates of curiosity, interest, and likelihood to use IQOS among US young adults. Methods: Young adults ages 18-30 years (N = 346) were recruited online, viewed a description of IQOS, and completed measures of socio-demographic characteristics, perceived risks, curiosity, interest, and likelihood to use IQOS. Results: Males had greater curiosity, interest, and likelihood to use IQOS than females. Individuals with household income of $50,000-$75,000 were more curious than those with household income of greater than $75,000. Cigarette smokers, e-cigarette and dual users had greater curiosity, interest, and likelihood of use than non-tobacco users. Non-white individuals and older young adults had greater likelihood of use. Greater perceived risks of IQOS were negatively associated with curiosity, interest, and likelihood of use. Conclusions: Among young adults, IQOS has greater appeal among males, non-whites, those who are older, those with household income of $50,000-$75,000, cigarette smokers, e-cigarette and dual users, and those with fewer perceived risks of IQOS. Research on public education communicating the potential risks of IQOS to vulnerable young adults is warranted.
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Details
- Title
- Young Adult Correlates of IQOS Curiosity, Interest, and Likelihood of Use
- Creators
- Lilianna Phan - Georgetown University Medical CenterAndrew A. Strasser - University of PennsylvaniaAndrea C. Johnson - Milken InstituteAndrea C. Villanti - University of VermontRaymond Niaura - New York College of Health ProfessionsKathryn Rehberg - Georgetown Univ, Lombardi Comprehens Canc Ctr, Washington, DC 20057 USADarren Mays - Georgetown University Medical Center
- Publication Details
- Tobacco regulatory science, v 6(2), pp 81-90
- Publisher
- Tobacco Regulatory Science Group
- Number of pages
- 10
- Grant note
- National Institutes of Health (NIH); United States Department of Health & Human Services; National Institutes of Health (NIH) - USA K07CA172217; U54DA036114; P20GM103644; U54CA229973 / Food and Drug Administration (FDA) Center for Tobacco Products under NIH; United States Department of Health & Human Services P30CA051008 / NIH; United States Department of Health & Human Services; National Institutes of Health (NIH) - USA
- Resource Type
- Journal article
- Language
- English
- Academic Unit
- Community Health and Prevention
- Web of Science ID
- WOS:000520851900001
- Scopus ID
- 2-s2.0-85095590914
- Other Identifier
- 991021894523004721
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- Collaboration types
- Domestic collaboration
- Web of Science research areas
- Public, Environmental & Occupational Health