Magazine article
Cut spending fat, gain muscle in studies
Marketing News, Vol.37(9)
28 Apr 2003
Abstract
The double bind of tight budgets and fear of international travel have caused US companies to re-evaluate the type and amount of international market research they conduct. This can be addressed by tailoring expenses and travel in order to be more effective and efficient. Two key methods for doing this are by carefully selecting the countries to be researched and evaluating the need for travel.
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Details
- Title
- Cut spending fat, gain muscle in studies
- Creators
- Paul Gondek
- Publication Details
- Marketing News, Vol.37(9)
- Publisher
- American Marketing Association; Chicago
- Resource Type
- Magazine article
- Language
- English
- Academic Unit
- Psychology
- Identifiers
- 991021463677404721