Magazine article
Yo, Marketers, Get Hip
Marketing & Media Decisions, Vol.25(1)
01 Jan 1990
Abstract
The key to reaching older consumers, who in the coming years will control over 40% of the nation's discretionary income, is to talk to them instead of down to them. It is suggested that breaking stereotypes has its advantages.
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Details
- Title
- Yo, Marketers, Get Hip
- Creators
- Rolph Anderson
- Publication Details
- Marketing & Media Decisions, Vol.25(1)
- Publisher
- Emerald Expositions LLC; New York
- Resource Type
- Magazine article
- Language
- English
- Academic Unit
- [Retired Faculty]
- Identifiers
- 991019295290204721