What really drives value in corporate responsibility?

Newsletter article

Open access

C. B. Bhattacharya, Daniel E Korschun and Sankar Sen

Featured Insights

12 Jan 2011

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Few companies are clear about how investing in social initiatives will change stakeholder behavior or the harm a bad strategy can cause.

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Title: What really drives value in corporate responsibility?
Creators: C. B. Bhattacharya - Boston University
Daniel E Korschun - Drexel University, Marketing
Sankar Sen - City University of New York
Publication Details: Featured Insights
Resource Type: Newsletter article
Language: English
Academic Unit: Marketing
Identifiers: 991021886512204721