- Title
- Advertising Pass-Through: How Does Advertising Affect Retail Prices?
- Creators
- Michaela Draganska - Drexel UniversityMaria Ana Vitorino
- Publication Details
- SSRN Electronic Journal
- Resource Type
- Preprint
- Language
- English
- Academic Unit
- Marketing
- Other Identifier
- 991021810515404721
Preprint
Advertising Pass-Through: How Does Advertising Affect Retail Prices?
SSRN Electronic Journal
01 Jan 2015
Metrics
15 Record Views