Matters of Time (Scarcity): Do Offline Theories Predict Online Effects?

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Jillian Hmurovic, Cait Poynor Lamberton and Kelly Goldsmith

SSRN Electronic Journal

01 Jan 2019

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Title: Matters of Time (Scarcity): Do Offline Theories Predict Online Effects?
Creators: Jillian Hmurovic
Cait Poynor Lamberton
Kelly Goldsmith
Publication Details: SSRN Electronic Journal
Resource Type: Preprint
Language: English
Academic Unit: Marketing
Other Identifier: 991021861826104721