Measuring Multi-Channel Advertising Response

Working paper

Daniel Zantedeschi, Elea McDonnell Feit and Eric Bradlow

SSRN Electronic Journal

Jan 2016

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Title: Measuring Multi-Channel Advertising Response
Creators: Daniel Zantedeschi - The Ohio State University
Elea McDonnell Feit - Drexel University
Eric Bradlow - University of Pennsylvania
Publication Details: SSRN Electronic Journal
Resource Type: Working paper
Language: English
Academic Unit: Marketing
Other Identifier: 991019189063904721