Boryana V Dimitrova

Dr. Boryana V. Dimitrova is an Associate Clinical Professor of Marketing. Dr. Dimitrova's research is focused on global marketing in general and global distribution channels in particular. Global distribution channels entail relationships and interactions between manufacturers and channel intermediaries such as wholesalers and retailers in a given foreign market, interactions between importers and exporters as well as interactions between retailers and final consumers in foreign markets. The intricacies of the relationships at all of these levels makes global distribution strategy development very challenging and a particularly interesting topic to study. Dr. Dimitrova's research has been published in academic journals such as Journal of International Marketing, International Marketing Review, Journal of Marketing Channels, Journal of Historical Research in Marketing, Journal of Euromarketing, and International Review of Retail, Distribution, and Consumer Research. She has published several distribution channels case studies in one of the leading Marketing channels textbooks. Dr. Dimitrova often consults local small businesses. She also presents her research at academic conferences.