About
Robert W. Keidel is a former corporate manager and Naval officer (Vietnam veteran); he was a senior fellow at the Wharton School, University of Pennsylvania, and a program consultant at the National Center for Productivity and Quality of Working Life. Since 1974, he has worked as an educator, a management consultant, and a writer.
Keidel’s executive education and consulting work has evolved from small-group dynamics, to organizational design, to strategy creation and strategic thinking—or more simply, from process to structure to mindset. His core premise is that thinking is high-leverage: individuals and organizations that out-think their competition will outperform them.
Keidel’s articles have appeared in The New York Times, The Wall Street Journal, Management Science, and several other academic and practitioner-oriented journals. He is the author of four books: Game Plans: Sports Strategies for Business (Dutton, 1985; Berkley, 1986; Beard Books, 2006); Corporate Players: Designs for Working and Winning Together (Wiley, 1988; Beard Books, 2005); Seeing Organizational Patterns: A New Theory and Language of Organizational Design (Berrett-Koehler, 1995; Beard Books, 2005), which was nominated for the Academy of Management’s 1996 George R. Terry Book Award; and The Geometry of Strategy: Concepts for Strategic Management (Routledge, 2010).