- Title
- INTEGRATED DSS FOR MARKETING SUPPORT - A CASE-STUDY AND A PROPOSED APPROACH
- Creators
- B Arinze
- Contributors
- M Khosrowpour (Editor)
- Publication Details
- MANAGING INFORMATION RESOURCES IN THE 1990S, pp.19-27
- Publisher
- Idea Group Publishing
- Number of pages
- 9
- Resource Type
- Conference proceeding
- Language
- English
- Academic Unit
- Decision Sciences (and Management Information Systems)
- Identifiers
- 991019319239404721
Conference proceeding
INTEGRATED DSS FOR MARKETING SUPPORT - A CASE-STUDY AND A PROPOSED APPROACH: PROCEEDINGS OF 1990 INFORMATION RESOURCES MANAGEMENT ASSOCIATION, INTERNATIONAL CONFERENCE
MANAGING INFORMATION RESOURCES IN THE 1990S, pp.19-27
01 Jan 1990
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