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A simulation model for industrial marketing
Journal article   Peer reviewed

A simulation model for industrial marketing

B Arinze and J Burton
Omega (Oxford), v 20(3), pp 323-335
1992

Abstract

Applied sciences Exact sciences and technology Firm modelling Operational research and scientific management Operational research. Management science

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5 citations in Scopus

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Web of Science research areas
Management
Operations Research & Management Science
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