Journal article
Generation Y Adoption of Instant Messaging: An Examination of the Impact of Social Usefulness and Media Richness on Use Richness
IEEE transactions on professional communication, v 53(2)
Jun 2010
Featured in Collection : UN Sustainable Development Goals @ Drexel
Abstract
By integrating Media Richness Theory, Channel Expansion Theory, and the Technology Acceptance Model (TAM), we study the postadoption use behavior of instant messaging. We developed the construct "use richness" as a measure of the extent to which users use the media communication capacity after adoption and proposed a conceptual model of the antecedents of use richness. Through a field survey with 272 valid responses and structural equation modeling, we empirically tested our model and found that use richness is positively affected by perceived media richness, perceived usefulness, and perceived social usefulness.
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Details
- Title
- Generation Y Adoption of Instant Messaging: An Examination of the Impact of Social Usefulness and Media Richness on Use Richness
- Creators
- Murugan Anandarajan - Dept. of Manage., Drexel Univ., Philadelphia, PA, USAMaliha Zaman - Dept. of Manage., Drexel Univ., Philadelphia, PA, USAQizhi Qizhi Dai - Dept. of Manage., Drexel Univ., Philadelphia, PA, USABay Arinze - Dept. of Manage., Drexel Univ., Philadelphia, PA, USA
- Publication Details
- IEEE transactions on professional communication, v 53(2)
- Publisher
- IEEE
- Resource Type
- Journal article
- Language
- English
- Academic Unit
- Decision Sciences (and Management Information Systems)
- Web of Science ID
- WOS:000278038600004
- Scopus ID
- 2-s2.0-77952929598
- Other Identifier
- 991014877936404721
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InCites Highlights
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- Web of Science research areas
- Communication
- Engineering, Multidisciplinary