Journal article
HOMBRES SANOS: EXPOSURE AND RESPONSE TO A SOCIAL MARKETING HIV PREVENTION CAMPAIGN TARGETING HETEROSEXUALLY IDENTIFIED LATINO MEN WHO HAVE SEX WITH MEN AND WOMEN
AIDS education and prevention, v 21(5), pp 124-136
01 Oct 2009
PMID: 19824840
Featured in Collection : UN Sustainable Development Goals @ Drexel
Abstract
This study examined the reach and impact of a social marketing intervention to reduce HIV risk among heterosexually identified (HI) Latino men who have sex with men and women (MSMW). Repeated cross-sectional intercept surveys were conducted in selected community venues during and after the campaign with 1,137 HI Latino men. Of them, 6% were classified as HI Latino MSMW. On average, 85.9% of the heterosexual respondents and 86.8% of the HI MSMW subsample reported exposure to the campaign. Responses to the campaign included having made an appointment for a male health exam that included HIV testing and using condoms. Campaign exposure was significantly associated with HIV testing behavior and intentions and with knowledge of where to get tested. The campaign reached its underserved target audience and stimulated preventive behaviors. Social marketing represents a promising approach for HIV prevention among HI Latinos, in general, and HI Latino MSMW, in particular.
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Details
- Title
- HOMBRES SANOS: EXPOSURE AND RESPONSE TO A SOCIAL MARKETING HIV PREVENTION CAMPAIGN TARGETING HETEROSEXUALLY IDENTIFIED LATINO MEN WHO HAVE SEX WITH MEN AND WOMEN
- Creators
- Ana P. Martinez-Donate - University of Wisconsin–MadisonJennifer A. Zellner - San Diego State UniversityAraceli Fernandez-Cerdeno - San Diego State UniversityFernando Sanudo - Vista Community Clin, Vista, CA USAMelbourne F. Hovell - San Diego State UniversityCarol L. Sipan - San Diego State UniversityMoshe Engelberg - Res Works Inc, San Diego, CA USAMing Ji - San Diego State University
- Publication Details
- AIDS education and prevention, v 21(5), pp 124-136
- Publisher
- Guilford Publications Inc
- Number of pages
- 13
- Resource Type
- Journal article
- Language
- English
- Academic Unit
- Community Health and Prevention
- Web of Science ID
- WOS:000271437500012
- Scopus ID
- 2-s2.0-70949095716
- Other Identifier
- 991020100060704721
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- Collaboration types
- Domestic collaboration
- Web of Science research areas
- Education & Educational Research
- Public, Environmental & Occupational Health