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Hombres Sanos: Evaluation of a Social Marketing Campaign for Heterosexually Identified Latino Men Who Have Sex With Men and Women
Journal article   Open access   Peer reviewed

Hombres Sanos: Evaluation of a Social Marketing Campaign for Heterosexually Identified Latino Men Who Have Sex With Men and Women

Ana P. Martinez Donate, Jennifer A. Zellner, Fernando Sanudo, Araceli Fernandez-Cerdeno, Melbourne F. Hovell, Carol L. Sipan, Moshe Engelberg and Hector Carrillo
American journal of public health (1971), v 100(12), pp 2532-2540
01 Dec 2010
DOI: https://doi.org/10.2105/AJPH.2009.179648
PMID: 21068423
Featured in Collection :   UN Sustainable Development Goals @ Drexel
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https://doi.org/10.2105/ajph.2009.179648View
Published, Version of Record (VoR)Open Access (License Unspecified),  Open

Abstract

Life Sciences & Biomedicine Public, Environmental & Occupational Health Science & Technology
Objectives We evaluated the effectiveness of Hombres Sanos [Healthy Men] a social marketing campaign to increase condom use and HIV testing among heterosexually identified Latino men especially among heterosexually identified Latino men who have sex with men and women (MSMW) Methods Hombres Sanos was implemented in northern San Diego County California from June 2006 through December 2006 Every other month we conducted cross sectional surveys with independent samples of heterosexually identified Latino men before (n = 626) during (n = 752) and after (n = 385) the campaign Respondents were randomly selected from 12 targeted community venues to complete an anonymous self administered survey on sexual practices and testing for HIV and other sexually transmitted infections About 5 6% of respondents (n = 98) were heterosexually identified Latino MSMW Results The intervention was associated with reduced rates of recent unprotected sex with both females and males among heterosexually identified Latino MSMW The campaign was also associated with increases in perception of HIV risk knowledge of testing locations and condom carrying among heterosexual Latinos Conclusions Social marketing represents a promising approach for abating HIV transmission among heterosexually identified Latinos particularly for heterosexually identified Latino MSMW Given the scarcity of evidence based HIV prevention interventions for these populations this prevention strategy warrants further investigation (Am J Public Health 2010 100 2532-2540 doi 10 2105/AJPH 2009 179648)

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UN Sustainable Development Goals (SDGs)

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#3 Good Health and Well-Being

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Collaboration types
Domestic collaboration
Web of Science research areas
Public, Environmental & Occupational Health
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