Multimedia or Interactive Communications TechnologySocial media researchUser-generated content analysisEmergent practices onlineIdeological influenceInauthentic coordinated behaviors onlineMisinformation/disinformation onlineMixed methods
About
Asta Zelenkauskaite, is an associate professor of Communication. Her work research centers around emergent practices online by bridging multidisciplinary approaches drawn from social science tradition, Communication, Information Science and Linguistics. Her research focuses on the ways in which online interaction can create new spaces and practices for their users. Her work is interested in societal challenges of information mistrust and post-truth and the way such inauthentic information can be uncovered. She is focusing on the changes that social media bring to mass media landscape by studying these phenomena from a multi-method approach from macro and micro approaches.