About
Hyunmin “Min” Lee is an associate professor at the communication department, where she teaches courses in public relations, communication theory and research methods.
As a social scientist, Min’s research focuses on identifying innovative strategies for organizational relationship and reputation management. In this line of research, she has explored the role of social media for organizational-public relationship building, employee empowerment, and ethical fake news management; the role of storytelling in crisis reputation management; and most recently, identifying strategies to communicate corporate social advocacy in a transparent and authentic manner to build public trust and support. Her other area of scholarly research centers around strategic health communication. Here, she examines media representations of public health issues, and ways to design health messages to increase its persuasiveness.