YanLiu Huang

Dr. Huang’s research has been published in leading academic journals such as Journal of Consumer Research, Journal of Marketing Research, Journal of Marketing, and Organizational Behavior and Human Decision Processes. She and her coauthors are the recipients of Journal of Marketing’s MSI/H. Paul Root Award (an annual award voted by Journal of Marketing‘s editorial review board to a paper that “has made a significant contribution to the advancement of the practice of marketing”). She also has won other research awards including Dean’s Excellence in Research Award at Drexel, research awards from Marketing Science Institute, ExCITe research funding award by Drexel’s ExCITe Center for innovative research, and the Best Retail Proposal Award by Society of Marketing Advances. She was also named a finalist for the American Marketing Association’s Marketing & Society SIG Emerging Scholar Award. Her research has been featured by multiple renowned media outlets, including Harvard Business Review, Wall Street Journal, NPR/WHYY, Fox News, NBC, Inc., CNN, Business Insider, Philadelphia Inquirer, Retail Leader, MSI Highlights, USA Today, The Economist, Yahoo Finance, LeBow Network, Drexel Now, Business News Daily, Science Daily, Stanford GSB Magazine, KMOX Radio, and BYU Radio. Dr. Huang is an Associate Editor at Service Science and is on the Editorial Review Board of Journal of the Academy of Marketing Science, Journal of Consumer Psychology, and Journal of Retailing. She also received the Journal of the Academy of Marketing Science Best Reviewer Award.